This two-part session will first explore the growing wellness+nature market and how outdoor retailers can tap into the health benefits of the outdoors to build community and grow their customer base. Once your vision of potential partners and customers expands to include the wellness traveler and service providers, you can explore the new retail set that your customers are craving. This session will get you thinking about how wellness products [trending healthy'ish foods, beverages + body care] fit into your customers’ adventures and daily active excursions and why they will buy them from you.