Protecting Your Brand in a Digital Marketplace
(Room The Camp)
19 Jun 19
2:30 PM
-
3:30 PM
In today’s global marketplaces, brands and brand recognition are now more important than ever to protect a company’s innovations and consumer relationships. The internet has created new opportunities for infringers to free ride on the ideas of brand owners. It is not a question of whether a company will face these issues, it is a matter of when. Best practices are crucial to help identify and deflect the negative impact infringers can have on your brand and your bottom line. Tama and Calvin will discuss the benefits of a strong IP portfolio and providing tips and best practices on how to successfully leverage your patents, trademarks, and copyrights to combat online infringement.