Outdoor Retailer Summer Market 2019

How to Fight Fakes and Win! (Room Trend + Design Center)

19 Jun 19
2:30 PM - 3:30 PM

Counterfeit products are a very real threat to most American brands and designers.  They are especially damaging to small and medium-sized companies who often find themselves unable to effectively respond and protect their name and reputation. With over 20 years of anti-counterfeiting experience William Mansfield can help you to understand why the most common approach to stopping counterfeits often doesn’t work.  Even more importantly, he will explain how he led a small Indiana-based glue company to total victory over counterfeiters.

Counterfeiters are a real problem, but you can beat them.  Find out how.