Today's health care consumers rely heavily on their most recent experience, as well as online patient reviews and feedback from peers, to make decisions about where and from whom they receive care. By gaining a deep understanding of what gets people talking about patient experiences, identifying opportunities to advance the conversation, and disseminating key information, health care organizations can align the mission of delivering safe, high-quality, patient-centered care with the business of acquiring and retaining consumers.(See sessions CH4 at 10:00 AM and CH4A at 1:30 PM, today, for additional sessions focused on Patient Accessibility, Engagement, and Experience.)
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