Market research company Packaged Facts indicates the ethnic skin care market has grown 231% since 1990 and is reported to be worth $1.5 trillion globally. Distinct differences between Caucasian and ethnic skin lead to the need for highly targeted treatments and skin care products for the ethnic consumer—an area in which the industry is currently lagging in product choices and understanding. Ethnic consumers are replacing baby boomers as the critical growth demographic within the U.S. and U.K. However, this demographic trend has yet to fully resonate within the beauty market. Although ethnic skin care products exist, the growing consumer group continues to struggle to find treatments and skin care products that are optimal in addressing their particular needs. LET ME HELP YOU CAPTURE THIS MARKET!
The intent of this presentation is for learners to:
- Explore the influences of cultural practices and beliefs and how they impact treatment
- modalities
- Relate and process the science of melanogenesis
- Understand the classifications of pigmentary disorders
- Summarize the best practices for each ethnic group based on current research.