The Car Wash Show 2019
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QUICK HITS: Step Up to the Plate
(
Room
Quick Hits Theater
)
13 May 19
2:30 PM
-
2:50 PM
Tracks:
Basic Pass, Premium Pass, Quick Hits, Schedule of Events
Speaker(s):
Kati Pierce, VP Sales & Marketing, SONNY'S The CarWash Factory
Price, convenience, and a great customer experience may drive repeat business, but are you leveraging technology to get them to buy more, more often? What was once a primitive camera to recognize a license plate as a substitute for an RFID tag has evolved into a virtual sales associate poised to upsell customers with personalized promotions. Attend this session to learn how a first-time customer can be identified and offered a choice to wash for free with the purchase of four more or washes. Find out how to incentivize repeat customers with promotional offers to join your unlimited club or deliver your custom promotion directly from the pay station—without employing additional staff!
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