PREMIUM BREAKOUT: The Automatic Customer: Creating a Subscription Business (Business Strategy)
(Room 205)
14 May 19
9:15 AM
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10:15 AM
Tracks:
Basic Pass, Business Strategy, Partner Solution Sessions, Premium Pass
In January 2013, Avis Budget Group announced they had acquired ZipCar and its 760,000 subscribers for $491 million. Three months later, Morningstar estimated that Amazon Prime has garnered 10 million subscribers, making it Amazon’s latest billion-dollar business. Nine months after the Prime announcement, subscription-based messaging service WhatsApp, after gaining 450 million users in five years, was acquired by Facebook for $19 billion dollars in the largest ever acquisition of an internet company. What did ZipCar, Amazon and WhatsApp all have in common? They are the pioneers of the new subscription economy. John Warrillow, the author of The Automatic Customer: Creating a Subscription Business in any Industry, will give you a blueprint for building a subscription business. Whether you want to transform your entire business model into a recurring revenue engine or just pick up an extra 5% of automatic sales, you won’t want to miss John’s session.