The Car Wash Show 2019

Sessions Speakers Exhibitors Floor Plan Buzz

PREMIUM BREAKOUT: Hug Your Haters (Marketing) (Room 209)

14 May 19
10:30 AM - 11:30 AM

Tracks: Basic Pass, Marketing, Premium Pass, Quick Hits

Haters aren’t the problem—ignoring them is. If it feels like there are more complaints than ever, and that you’re spending more time and money dealing with negativity and backlash, you’re right. But the rise of customer complaints is actually an enormous opportunity. In this eye-opening session, Jay will reveal brand-new proprietary research into The Science of Complaints, why and where your customers complain and how to turn customer service into a marketing advantage. Eighty percent of companies say they deliver exceptional customer service—8% of their customers agree. Jay will teach the critical steps necessary to retain and delight customers in this disrupted era when customer service has become a spectator sport.