The Car Wash Show 2019

Sessions Speakers Exhibitors Floor Plan Buzz

PREMIUM BREAKOUT: Neutralizing Your Competition (Marketing) (Room 207CD)

14 May 19
9:15 AM - 10:15 AM

Tracks: Basic Pass, Marketing, Premium Pass, Quick Hits

The unique and sometimes outrageous things businesses do to stand tall in a crowd of competitors! It’s a competitive world out there. A business does something cool for their customers and the other businesses follow suit. The leading independent introduces a new service and the car wash across town adds it too. Pretty soon every car wash is doing the same things to build traffic, yet customers fail to take notice. That’s because the things that were once considered “out there” have been deemed ordinary by today’s customers. With so many businesses doing the same things, the question is this: What are you doing in your own car wash that makes it special? What are you willing to do for your customers that no other business can knock off? Are you willing to forget the latest self-help book from the latest guru and rely on the uniqueness of your business and your people? This session is full of strategies and tactics, tips and techniques to set you far above your competition.