The Car Wash Show 2019

Sessions Speakers Exhibitors Floor Plan Buzz

PREMIUM BREAKOUT: Big Data and the Retail Revolution (Technology) (Room 209)

13 May 19
9:15 AM - 10:15 AM

Tracks: Premium Pass, Technology

Ninety percent of the data that exists today was created within the last two years. And while the sheer volume and velocity of data is definitely astonishing, what’s even more compelling is our growing capacity to gather, analyze and make sense of it all. From social media streams, videos and reviews to weather, traffic and machine-to-machine communication, each day a virtual universe of data is being created. Smart brands are honing their understanding of that data and its potential impact on every aspect of their customer’s experience with their brand. This talk will provide a clear view into the future of retail by examining this new and amazing data deluge and how pioneering brands around the world are turning it into a new world of opportunity.