The Car Wash Show 2019

PARTNER SOLUTION: A Matter of Perception: How Customers Experience Your Car Wash (Room 103ABC)

13 May 19
9:15 AM - 10:15 AM

Tracks: Basic Pass, Marketing, Partner Solution Sessions, Premium Pass

Speaker(s): Jay Hathaway, Belanger Inc.

Sight, sounds, touch and smell all contribute to the perceived experience at your wash. We’ll explore how a car wash engages the senses—for better or worse—and creates lasting impressions in customers’ minds. This discussion will also cover what types of experiences evoke various responses—both positive and negative—in person and online.