Gain insight into the cold chain transportation best practices held by innovative carriers during this panel discussion. Each of the panelist carriers have participated in the Certified Cold Carrier certification program; organized by the Global Cold Chain Alliance and based upon the International Refrigerated Transportation Association (IRTA)’s Refrigerated Transportation Best Practices Guide. This panel session will also describe the program’s elements and its benefits to carrier companies. Companies representatives will discuss their motivation to becoming certified and how certification can be used to increase visibility, improve and validate their operational best practices, and identify revenue opportunities.