Digital Transformation and the Urbanization of eCommerce
(Room Cold Chain Learning Center)
11 Jun 19
10:35 AM
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11:30 AM
Tippmann Innovation uses unique and innovative ‘box-in-a box’ cold storage installations and market assessments in solving growing market challenges. As specialty food and other convenient products intended to satisfy the evolving taste of millennials as well as making their accessibility more convenient is requiring new approaches to fulfillment. The need for more sophisticated and economic approaches for ‘digital fulfillment’ is requiring a new approach for 3PLs, PRW’s and food shippers alike. With over 300 Amazon.com and Amazon Fresh warehouse combined with hundreds of other ecommerce platforms throughout the U.S. and their ubiquitous appeal and access among millions of consumers a new food fulfillment model is developing. When combined with the lack of quality cold storage space, along with the ‘right size’ and properly design fulfillment facilities against rising demand, more creative options are required. We are seeing record surges in ecommerce platforms and volumes requiring a new mind-set that calling for faster, smaller and less expensive temperature-controlled fulfillment centers. In addition, the quick response element is also requiring these facilities to be in urban areas in being closer to demand clusters. An economic and highly effective alternative is a ‘box in a box’ approach where industrial buildings can be quickly converted into customized fulfillment or distribution centers at a fraction of the cost and time of new construction.