During this session, you’ll see 30 live Facebook and Instagram video ad examples (currently running) that target VERY specific interests, locations, hobbies, and actions that apply to your existing prospects. With each video, you'll be provided with scripts, targeting tips, ad-copy, and hints about "messaging" so you can produce these videos yourself! With a focus on smartphone-level production value, this is a session with ideas you can take home and apply immediately.
Primary Learning Objectives:
- Learn how to create lively, engaging video ads that look great - using only a smartphone.
- See powerful targeting options on Facebook and Instagram, and learn about advertising opportunities you never knew existed like languages, interests, employers, hobbies, job types, milestones, and more.
- Learn the difference between 'advertising' and 'remarketing,' and how to stop leaving a gap in your planning by not focusing on what happens AFTER a customer leaves your website.