TL3 | The Impact of Social Networks on Student Decision-Making
(Room Dade)
10 Jun 19
3:00 PM
-
3:45 PM
Tracks:
Technology Leadership
The higher education sector is at a crossroads. Nearly 50 percent of students who start higher education degrees do not complete their education. According to LinkedIn research, the fundamental student decision journey has changed. Long ago were the days where your website, marketing materials, and a prospect’s circle of influence were the biggest determining factors of making an enrollment decision. Today, the rise of social networks has fundamentally altered how universities need to approach their prospective students’ decision-making process. This session will offer tips for gaining insights about your most valuable audience to attract and inform the right students, and guidance for transforming your institution to data-driven decision-making to build a virtuous marketing cycle. You will also learn the five key changes you need to make in your marketing funnel and why it’s important to align student experience.