Thanks to the tireless efforts of Fernando Aguerre and the ISA, surfing will debut as an Olympic sport at the Tokyo 2020 Summer Games. The sport of surfing will be featured on the largest competition and media stage in the world beginning in July 2020. And surf retailers can and should be looking at ways they can tap into this history-making event to build shopper spending and traffic in their stores, on their social media and e-commerce sites.
Join SIMA executive director, Sean Smith, and USA Surfing Board member, Charlie Setzler, as they discuss how surf retailers can drive traffic and create unique promotions around surfing’s debut in the Olympics. Charlie is also the owner of Landmark Surf Co., a surf shop in Laguna Beach, Calif., giving him a very unique perspective on this topic that is sure to provide value to fellow retailers.