Tracks: Occupant Engagement
Everyone knows that commercial buildings are in an arms race to attract and retain tenants. Wowing prospects with luxurious amenities that promise a unique experience is just the cost of doing business. Everyone knows this—but is it really true? A trio of CRE leaders will share their hot takes on competing—and winning—without following the herd. They will fearlessly offer their contrarian perspectives about what builds genuine tenant loyalty and what does not, then participate in a “lightning round” discussion of which tenant experience trends will disappear, and which ones are here to stay.