2020 Impressions Expo Long Beach

S10 "Good" Designs from Interview to Execution (Room 102C)

17 Jan 20
10:45 AM - 12:00 PM

Tracks: Embroidery

Learn what makes an embroidery design “good” from customer and embroidery perspectives. Learn to interview better, analyze art and suggest necessary alterations, making consultation your strength.

In this seminar, you'll learn:

  • How to get the information you need to create the best design, whether you digitize in-house or contract
  • How to analyze designs to find pain points, how to make alterations, and follow a live example of design analysis to drive the points home
  • To manage customer expectations and counter arguments to the age-old problems of tiny text and excess detail, making design consultation part of your sales pitch