Creating Efficacy in Packaging and Advertising of Cannabis Products
(Room Elevation Lounge (Booth #1642))
24 Jul 19
1:00 PM
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1:20 PM
In recent years, many new studies have come forward with cannabis legalization. Up until that point, most educational content on cannabis was based on anecdotal evidence. Misinformation about products and the properties of cannabinoids have been wide-spread without much pushback, as the restrictions on marketing are similar to that of the natural products industries, with little clinical evidence to support claims. With more information published about the effects of cannabis, marketing can get more selective in what it reveals about it products, leading to confusion or blind trust by the general public. As cannabis progresses into the mainstream, it is critical that we create a standard for labeling and advertising as it could have a lasting impact on public safety.