In today's competitive marketplace, well-executed events can separate you from the big-boxes, build customer loyalty, and provide valuable data that you can use year-round. But successful events don't just happen—whether the program is large or small, there's a lot of planning, measuring, coordination, and education that goes into the effort. Don't struggle with rookie mistakes and waste dollars! Presenters Michelle Kelly and Angel Menchaca McKrola have each executed a variety of successful events for multiple brands across the country and are ready to share their secrets!