Facebook and Instagram have evolved into a legitimate and effective promotional marketing channel for hardware stores, lumber yards and home centers. But to make it work, you have to understand the dos and don’ts of each channel, what makes an effective post and how to manage effective campaigns. Learning how to balance spreading the word about your store's promotions while providing your consumers with content they want to consume is crucial to a successful campaign.
During this presentation, Jordan Hughes and Tessa Jackson from Tyndale Advisors will teach attendees current Facebook and Instagram best practices and provide tips for working social media marketing into your overall marketing program. Facebook and Instagram are most effective when done internally, not outsourced to outsiders -- so to do it well, you need to learn the basics yourself.