Gen X, Y, & Z: What Today's Customers Care About
(Room 401)
29 Jan 20
10:15 AM
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11:45 AM
There is no such thing as a typical pool buyer anymore. Gaining the trust of buyers in Generation X, Y and Z is vastly different, and builders must individualize their offerings to survive and thrive. This session explores new selling techniques and major industry marketing trends that each generation cares about