One-size-fits-all marketing is a recipe for brand oblivion. Food brands and restaurants need to shift their approach, to be relevant with a deeper understanding of consumers values and beliefs. The American food palette and population are becoming more diverse. At PACO Collective we take a cross-cultural approach to understand the fluid dynamics of consumer identity and preferences. We apply this across all our food and hospitality work, menu and culinary development, digital and marketing campaigns. There is nothing more diverse than the flavors, taste and global food choices. Learn why there is no ethnic food anymore, it’s how America eats.
Raffle Drawing!
A lucky attendee of this session will win a free gift shipment* of three bottles of Gary Vaynerchuk’s signature Empathy Wines
*Empathy Wines cannot ship to: AR, AL, DE, KY, MS, MO, RI & UT