In this session, Datassential stitches together a complex network of next generation trends into simple big picture insights around health, flavor, and consumer values – and what it all means for your brand. You’ll discover the invisible road that consumers are already on, and how to align your business with that destination.
This session features a look at consumers’ changing attitudes toward health & wellness, global food trends, next-gen delivery, and brand affinity. Big changes are coming to our industry, and this session will show you how to stay ahead of the curve.
Topics covered:
- The oncoming Gen Z “cliff”, and what chain brands need to be prepared
- Changing consumer attitudes toward NHW – including the future move toward DNA diets
- Marketing to consumer values – going beyond just the food and eating experience
- The impact of a growing diverse population – the next generation of global food trends
- Technological disruption – what consumers think of robot chefs, next-gen delivery, and much more