MUFSO 2019

How to Win the Consumer Journey: 3 New Ways to Get Customers Through Your Doors (Room Plaza Ballroom)

Consumers are increasingly looking for restaurant options near them that are easy to access and offer new experiences. In today’s mobile-first world, we all instinctively turn to our smartphones to discover and explore where we want to eat.

On Google, did you know that "restaurants near me" has been the most popular "near me" search for the past 5 years? Restaurants have a unique opportunity to take advantage of digital assistance to turn consumers into dining customers.
 
In this session, you’ll get:

  • Key business takeaways from the latest Google research into the evolving consumer journey that will be unveiled for the first time at MUFSO.
  • A deep dive into three critical steps that will help restaurants win the consumer journey and solve the most pressing challenges facing the industry today to help brands continue driving guest traffic.
  • A look at the marketing innovations and technology that will prepare your business for what’s ahead.

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