MUFSO 2019

Lightning Keynote: Increasing restaurant franchise sales through localized video advertising (Room Plaza A)

14 Oct 19
1:00 PM - 1:20 PM

The more relevant the ad, the better, right? While national TV advertising is a proven strategy for driving national awareness and restaurant  visits, local stores and local consumers don’t always see the messaging as relevant to them. That’s where scalable localized video comes in. Localized video allows restaurant brands to customize their existing national video spots with information about the store down the street to reach only households and consumers within buying distance from each location.  In this presentation, you will learn how localized video advertising works, and how your business can use it to reach households’ TV screens and personal devices while deepening customer relationships, driving same-store sales, and deriving more value from your powerful video spots.

Raffle Drawing!  

A lucky attendee of this session will win a free gift shipment* of three bottles of Gary Vaynerchuk’s signature Empathy Wines

*Empathy Wines cannot ship to: AR, AL, DE, KY, MS, MO, RI & UT