Marketing: Converting loyalty programs into revenue
(Room Governor’s Square 12)
15 Oct 19
3:15 PM
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4:15 PM
Long gone are the days of the punch card. A traffic-generating loyalty program can be a tough nut to crack. Restaurants are developing nuanced databases that are integrated into marketing, the menu development and the supply chain. Find out how the latest tech tools can link customers across platforms to show a comprehensive story, send personalized marketing pushes to segmented groups and create a more engaged customer.