Your Marketing Total Web Presence
(Room Champagne 1&2)
06 Feb 20
8:30 AM
-
9:30 AM
Tracks:
Business and Marketing
Too many Chiropractic offices have unpredictable patient flow due to a lack of a strategic marketing strategy. Most Chiropractors rely on one-off marketing tactics or campaigns to jump-start their practice during slow times. In this presentation, I will teach you first to know how to position yourself ideally in your community by matching your clearly defined audience with a clearly defined message. We will then layer on a strategic content marketing approach for new patient marketing, patient experience, and top-of-mind awareness for past patients. Once we have combined optimal positioning and content marketing, I will teach you how to have a total web presence that includes your website as the hub, and Google, Social Media and other distribution channels as the spokes. Lastly, you are a doctor; you are busy. You don't have time to do all of this in your practice. We will spend the last section of this presentation outlining how you can optimize, automate, and outsource your marketing so you can focus on your unique ability as a Chiropractor.