Perspective Taking and the Framing Effect: Ensuring Guests See What You Want Them to See
(Room Conference Room #4)
17 Jan 20
10:45 AM
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11:45 AM
We know "Save 15%" sounds a lot better than "Pay 85%", that's the framing effect at work and it's a powerful bias that can influence more than just ticket sales. Here, you'll learn all about the framing effect and how to use perspective taking to spot opportunities to use it to your advantage throughout your attraction's operation and design.