Who Are You Not Right For? Understanding Your Competitive Differentiator
(Room Conference Room #4)
17 Jan 20
3:30 PM
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4:30 PM
Today, power means knowing what to ignore. Without a differentiator, guests ignore you. This session discusses the concept of competitive differentiation as a function of strategic planning for your haunted attraction. You will learn about differentiation, review good and bad examples, and then review tools for planning your differentiation on your own. This is meant as an introductory session and recommended for creative, marketing, and leadership