Audience-First Digital Strategy: The New Rules for Hands-on Marketing
(Room Zlotnik Ballroom 1, 2)
11 Feb 20
10:15 AM
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11:00 AM
With workflows, message maps, and moderation, the most important component of your digital strategy could be getting lost: your audience. How do you develop a successful digital strategy that will work for your target audience? What can you do practically to keep them as your North Star and what does that look like? From expanding to new platforms, to reporting, to community management, and so on, this session will cover insights from the world's largest food company on driving trust and engagement with your priority audiences. Learn to develop and activate brand advocates, empower your leaders to drive social conversations, use data in your strategy without an analytics background, and Day-to-day engagement and social community strategies to cultivate brand love.