How to Build and Lead Marketing When You're Also in the Trenches
(Room Zlotnik Ballroom 1, 2)
11 Feb 20
11:15 AM
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12:00 PM
Leading an in-house marketing team means wearing many hats. One day you're traveling to an event, the next day you're setting up sales operations workflows, and the next day you're creating a landing page and email campaign. This session will reveal tips and strategies learned firsthand on how to balance leading and building marketing teams with executing day-to-day when you're needed in the marketing trenches.