General Session: SXSW Keynote
(Room Amphitheater 204)
11 Feb 20
3:30 PM
-
4:15 PM
Hear the storied history of SXSW, launched as a music-only event in 1987, which now more than 30 years later, has emerged as a premier destination for creative innovators. Learn how the event, best known for its conferences and festivals that celebrate the convergence of the interactive, film, and music industries has grown to influence business and entrepreneurial innovation. And how co-founder, Hugh Forrest is embracing food culture and fresh opportunities for the produce industry as SXSW continues to lead cultural and creative influence.