BrandStorm 2020

Designing Your Sustainability Journey (Room Zlotnik Ballroom 1, 2)

In today's agriculture environment, sustainable practices are the bar for a successful business. Fresh produce companies are grappling with which sustainability story to tell, where to tell it and how to make it most relevant to customers and consumers along the supply chain. From water, soil, and other field related sustainable practices to packaging and more consumer tangible sustainable initiatives, produce companies are on a journey to tell their sustainable story. During this session, Pete Pearson will share his perspectives on sustainable storytelling from his years working as a change agent within various businesses and non-profits on regenerative agriculture, sustainability, and corporate social responsibility (CSR), including his time leading national sustainability programs within the retail grocery sector across 2,000 grocery stores in 37 states.