Geofencing: Location Based Marketing Technology
(Room Meeting Room 3)
29 Jan 20
11:00 AM
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12:00 PM
Geofencing is the use of GPS or RFID technology to create a virtual geographic boundary, enabling software to trigger a response when a mobile device enters or leaves a particular area, such as a convention center. It is rapidly gaining ground as an effective marketing technology for generating awareness and interest in an organization and its events. It’s similar to a more established technology called geotargeting, which enables advertising to devices in a specific geographical area. Geofencing takes it a step further and permits advertising to individual addresses inside predefined virtual boundaries known as geofences. Join an industry expert as he explains practical ideas for using this powerful ad tech to boost awareness, drive membership, and increase event attendance.