Presented by: D.P. Knudten, COLLABORATOR creative
Branding’s a big buzz word in marketing, and everyone who practices it has their own take on it. For some, it’s barely more than the consistent use of logo a color palette. For others, it’s coming up with whatever story the consumer will buy. For me, it’s about knowing who you are. So you can be it. This provocative and entertaining presentation makes the case for a new approach to branding and marketing based on factual foundation carefully formed, not ‘shiny object’ fluff. A truthful balance between what you are today and where you want to go, NonFiction Branding™ is based on actual physical documentation that’s scalable, sustainable and ‘everybody on the same page’-able.