Hear from the PR Pros: How to Proactively Handle Negative Feedback Online
(Room Crest 4)
08 Feb 20
3:45 PM
-
4:30 PM
Speaker(s):
Olivia Young, Director of Marketing, Navajo Express; Kate Bentley, Manager – Customer Care Operations, Social and Digital Media, The Wendy’s Company; Dan Ronan, Associate News Editor, Transport Topics; Anchor, Sirius XM, Road Dog Trucking; Tiffany Wlazlowski Neuman, Vice President, Public Affairs, NATSO
Whether you check your truckstop’s online reviews daily or haven’t claimed your Google Business listing, you can be sure potential customers are reading what others are saying about you online. Nearly 80% of U.S. adult Internet users check online reviews before they make a purchase or visit a business, and that number is growing. In short, positive reviews are a powerful way to drive customers to your truckstop but negative reviews can have the opposite effect. If someone slams you online, how should you respond? A panel of P.R. professionals from within the industry will walk the audience through how to respond.