Retailers spend a majority of their time and resources thinking about what to sell, not necessarily how to sell it. However, the social science known as “behavioral economics” shows us that how a product is presented to consumers is often the most powerful driver in a purchase decision. Research by Gallup shows that companies that apply the principles of behavioral economics to their overall marketing strategy outperform their peers by 85% in sales growth and more than 25% in gross margin. GES Senior Vice President Arjun Chakravarti will share how behavioral economics can be used to create experiences that increase your sales.