When it comes to bringing your product to the consumer, distribution is everything. But there are several strategies a brand can take to make it into a shopper's cart. They can go direct, partner with a larger distributor or even license their product, leaving the heavy lifting to another company. In the distribution supply chain, there’s also that final gatekeeper: the retailer. How does your product breakthrough?
This panel will outline common distribution paths for cannabis companies. Our experts will relay the pitfalls that brands can face - and how to avoid them. Join this conversation to gain insight into the most essential part of the supply chain.