2020 Northeast Cannabis Business Conference

Community Advocacy in Massachusetts (Room 209)

20 Feb 20
1:00 PM - 2:00 PM

Tracks: Cannabis in the Northeast, The Business of Cannabis

If community advocacy isn’t an important part of your business plan, it should be. In Massachusetts, many applications have been submitted, but few are getting through since the state has given more power to local municipalities than any other state. Towns are also allowed to opt-out of legalization, resulting in a minefield of bureaucracy for dispensary hopefuls.

Businesses hoping to operate in Massachusetts in the next few years should be aware of how their company and the community can work together to get to yes. This presentation will feature Andrea Cabral, CEO of Ascend Mass, who has successfully petitioned major cities and smaller towns throughout the Commonwealth, along with David Rabinovitz. Together, they’ll show how to set up a positive advocacy campaign that mobilizes local supporters and reaches lawmakers to close deals.