The Beauty and The Beast of Resilience
(Room Booth # 1525)
20 Feb 20
1:00 PM
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1:20 PM
The cannabis industry has been a ride of highs and lows … extreme profits, raided fields, successful startups, jail time, quality control, social responsibility and twists and turns that change by the day. While the global legal marijuana market size is experiencing rapid growth of over 24%, many companies are still experiencing growing pains and stringent rules and regulations inhibiting growth. The emergence of a new market creates surprises that we’ve never seen or experienced before, which leaves business owners, regulators, policy makers, researchers, and consumers caught off guard. Although there are many upsides to cannabis, it is evident now more than ever, that every decision is a risk decision for those in the cannabis business. In this session, we will discuss how to proactively examine the high growth market of cannabis and building a sustainable operation where proper risk mitigation is in place to make more informed business decisions.