Lessons Cannabis Businesses Can Learn from the Craft Beer Industry
(Room Expo Hall)
20 Feb 20
1:30 PM
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1:50 PM
As the cannabis industry evolves at a rapid pace with more large-scale corporations delving into the space, some experts predict a split will occur that’s similar to what has happened in the beer industry: consumers can pick a less flavorful, cheap beer – or they can go for more expensive craft brews, which boast better flavor and quality. As the current Sales Director of premier, vertically integrated cannabis company NUG, craft beer industry veteran Ted Whitney can share firsthand advice for cannabis companies who want to maintain quality and a strong audience while keeping costs reasonable. The panel can provide lessons cannabis that can executives learn from the booming growth of the craft beer industry and advice for how to stay ahead of the curve and competition through craft cannabis.