NY NOW® Winter 2020

The Ornate Hand-painted Chest of Drawers in Blue & Teal on display in front of Javits Centre in the Crystal Palace.

We are on the special Rising Artisans Display in front of the Javits Centre NYC in the Crystal Palace. On the pedestal,  will be our signature product- The Ornate Hand-paintedWooden Chest of Drawers in Blue & Teal! 

Presenting ROOH by Sasha Assoctaion for Craft Producer #1569

 Intricately hand-painted Paper Mache Handmade range from Kashmir, India.

Paper Mache' products are Light-weight, Portable and Compact. The colour pallette of the colelction is about elegance, luxury, sophistication and signify statement pieces that celebrate a rich antique look. The range includes delicate, luxurious treasures for the home and personal use.

Kashmir Paper mache’ is a 15th century craft involving the transformation of paper pulp into intricately decorated products and artefacts. In the process of making a Paper-mache’ product, there are two distinct groups of artisans are involved- namely, Sakhtasaz, who makes the object with paper pulp; the second being Naqqash, one who creates the ornamentation of the surface with colours.

ROOH is a platform and a tool created by Sasha to bridge the gap between the Paper Mache’ artisans of Zadibal in Srinagar of Kashmir in India; and the global world. So that artisans are empowered to carry their skill forward, as it were before, in a form that fits today.

The project is supported under the Jhelum Tawi Flood Rehabilitation Project (JTFRP) in collaboration with teh Governmnet of Jammu & Kashmir and World Bank.