SEMICON West 2016

Elizabeth Parkinson
Director, Market Development - Connected Enterprise
Rockwell Automation


Beth Parkinson is Director of Market Development for the Rockwell Automation Connected Enterprise initiative. The Connected Enterprise is focused on helping manufacturers and industrial operators improve their performance through tighter integration between the assets on the plant floor and the rest of the enterprise value chain. It is accelerated by the Internet of Things and enabling technologies such as security, mobility, scalable computing/cloud and data analytics. In this position, Parkinson develops Rockwell Automation strategies and approaches for the market by working with sales, marketing, product management and business development. She joined Rockwell Automation in 2002 and has held various positions within the market development and strategic alliance segments. Previously, Parkinson worked with organizations that provide business software and Internet solutions including Autodesk, Baan Company, 2Bridge and Citadon. During her tenure at these companies, she held roles in business development, international partnerships and channels, sales development and public relations. Parkinson earned a Bachelor of Science degree in Public and Environment Affairs from Indiana University in Bloomington, Indiana.

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