Euro Attractions Show 2016

Emil Eerlandsson
President
High Chaparral , SWE


"Emil Erlandsson, Owner and Operations Manager, High Chaparral, Sweden An inspirational 33 year-old visionary and entrepreneur, Emil took in charge High Chaparral in 2011 and since then, customer satisfaction ratings have increased from 3.2 out of 5 to 4.4 out of 5. Profits have increased and visits have risen by 40%. Other changes made during the same period include the removal of one of the three target groups as well as the removal of alcohol throughout the park. No renovations or additions have been made to the park. The biggest change is the promise made to the visitors to “be a part of the adventure” which means including the visitors in the park’s happenings. Engaging, Immersing. Emil will show you how High Chaparral keeps this promise at IAAPA in September 2016. "

Sessions :