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Mauricio
Reyes
Mauricio Reyes
Manager of Consumer Insights
Constellation Brands
Mauricio Reyes joined Constellation Brands Beer Division in 2012. During this time he has worked on brands such as Corona Extra, Pacifico and Negra Modelo. He has conducted numerous research projects, uncovered meaningful consumer insights focusing on Hispanic consumers and helped define brand strategies. In his most recent role, Mauricio focuses on elevating the Hispanic consumer knowledge across the organization.
Sessions :
Leveraging Emotional Reactions to Reach Loyal Hispanic Guests
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