AAPEX 2016

AL HABERSTROH

MONTAD


Al Haberstroh is a founder, partner, and Chief Strategy Officer at MontAd Media, an integrated data marketing company serving aftermarket clients. Al has over 25 years experience driving business for companies in the aftermarket, retail and service industries. He has deep experience on both the client and service provider sides of the marketing equation. In his career Al has developed numerous innovative, revenue driving solutions for marketers of all sizes. He was an early adapter of content and database marketing for aftermarket clients. Al was instrumental in the development of two new proprietary marketing tools for the aftermarket; Shop Reach 360 and Counter Connect. MontAd Media is the agency for the successful Know Your Parts Campaign developed for the AASA. He helped develop and manage the Know Your Parts website, http://www.knowyourparts.com/ which receives over 150,000 visits a month from repair professionals and high-end DIY consumers. Al is a frequent speaker and presenter at marketing and aftermarket events and conferences. He is also on the board and former President of The Automotive Communications Council.

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