2019 NACDA and Affiliates Annual Convention

Melody Webb
Senior Associate Athletics Director for Administration/ SWA
Norfolk State University


Melody Webb joined the NSU staff in April of 2014 as Senior Associate Athletics Director for Administration/Senior Woman Administrator. Webb oversees the Business Office, Facilities, Game Operations, and External Relations, which includes Media Relations, Ticketing, Marketing, Promotions, Fundraising, and Corporate Partnerships. In addition, she is the departmental Title IX coordinator and serves as the lead administrator for women’s basketball, men’s and women’s tennis and softball programs. Webb helps to provide strategies that drive revenue streams while increasing brand management and awareness to support the mission and vision of NSU athletics. Under her leadership, Webb has overseen more than $2 million in facility upgrades and renovations, including the installation of video scoreboards, locker room renovations, replacement of the original court in Joseph G Echols Hall Arena, and new artificial turf in William Dick Price Stadium. Prior to NSU, Webb was the Associate Commissioner for Business Operations at the Central Intercollegiate Athletics Association (CIAA) where she oversaw financial support to 13 institutions, 3,500 students and more than 5,000 participation opportunities in 14 different championships. Of the 14 championships produced by the CIAA, its annual basketball tournament is one of the nation’s premier sporting events attracting over 190,000 fans during the course of the week, and now ranked as the third highest attended basketball tournament among all NCAA divisions. Before CIAA, Webb served stints as the Assistant Athletics Director for Business at George Washington University, Business Manager at University of Maryland, and Associate Athletics Director/SWA at Elizabeth City State University. In each position Webb was instrumental in the financial management of up to a $55 million budget and was responsible for external and internal reports to university administrators, the Department of Education and the NCAA.

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