IAAPA Attractions Expo 2018
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Alicia
Shoults
Alicia Shoults
Marketing & Public Relations Director
Ohio Expo Center & State Fair
As marketing and public relations director for the Ohio Expo Center & State Fair, Alicia Shoults is the jack-of-all-trades who oversees all of the company’s marketing, advertising, public relations and social media efforts. Whether she is helping to strategically position the brand, toying with the latest marketing technique, or navigating through a crisis in the national spotlight, Alicia is calm, dedicated, and eternally optimistic. Ever the engaged community leader, Alicia is active in both public relations and the fair industry. She currently serves as president-elect on Central Ohio Public Relations Society of America (PRSA)’s board of directors and is involved with the International Association of Fairs and Expositions (IAFE). She graduated from The Ohio State University with a degree in strategic communication and political science, and holds the Certified Fair Executive (CFE) designation for professional achievement in fair management.
Sessions :
Amusement Ride Crisis Communications: Lessons Learned
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