IAAPA Attractions Expo 2018

Kenna Watters
Marketing Director
Jake’s Unlimited


Kenna has been in advertising, design, and marketing for over 15 years. She is formally trained as a designer with a Bachelor of Science in Visual Communication Design from Arizona State University and has produced award-winning omni-channel advertising campaigns and branding work for Goodwill of Central Arizona (78 Locations), Barro’s Pizza (40 Locations), Jake’s Unlimited, and Arizona Center while at Zion & Zion as the Art Director and Associate Creative Director for 6 years. She is Master-UX Certified from Nielsen Norman Group and has designed over 35 websites ranging from B2B, B2C, and e-commerce on both Magento and Wordpress platforms. She is currently the Marketing Director for Jake’s Unlimited, a family entertainment center in Mesa, Arizona where she was formerly the lead art director on their re-branding project. She handles all of Jake’s Unlimited email marketing, digital advertising, social content creation and posting, website design and maintenance, review monitoring, and campaign creation in-house. Kenna is passionate about branding, the strength of digital marketing, and the importance of a clear message and solid visual design.

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